Selfridges, located on Oxford Street in London, is a large department store with multiple levels and sections, offering a shopping and entertainment experience. The displays are creative, the music enhances the atmosphere, and there are often pop-up events and art installations. The store features luxury brands, high-street finds, fashion, beauty, home goods, and gourmet food. There is also a food hall and rooftop restaurant on the premises. VAT refunds are available for tourists. It is considered a landmark destination and social center.
What visitors single out
Liked
- Convenient Oxford Street Location Its prime location on Oxford Street makes it easily accessible and a perfect stop during a day of shopping.
- Exceptional Culinary Variety The food hall offers diverse, high-quality culinary options from quick treats to gourmet selections, ensuring something for every palate.
- Impeccable Service Staff are generally attentive, knowledgeable, and helpful, enhancing the overall dining experience.
- Stylish and Lively Atmosphere The dining areas boast a vibrant yet refined ambiance, perfect for a stylish meal or a relaxing break from shopping.
- Visually Stunning Environment The restaurants and food halls feature beautiful designs and displays, creating a delightful and memorable dining atmosphere.
Criticised
- Higher Price Point Dining at Selfridges can be expensive, which may not suit budget-conscious travelers.
- Limited Seating Some food areas have limited seating, making it difficult to find a place to eat during busy times.
- Overwhelming Choices The sheer variety of food options can be overwhelming, making it difficult to decide.
- Potential for Crowds As a popular destination, expect crowded conditions, especially during peak hours, which can impact the dining experience.
- Service Delays Drinks may sometimes take a while to arrive, which can be an inconvenience.
The longer read
Selfridges on Oxford Street is a landmark department store offering a definitive London retail experience. The store is noted for its extensive selection of goods, ranging from luxury designer fashion to accessible high-street labels, making it a must-visit destination for both shopping and exploring. Multiple reviewers highlight the store's beautiful design and well-curated selection of luxury and high-street brands all under one roof. The store's atmosphere is lively and stylish without being overwhelming. Several reviewers mentioned the helpful and friendly staff. Many reviewers specifically call out the food hall as a real highlight, offering a diverse range of high-quality culinary options. Some specific mentions include pizza at Pizza Pilgrims and various treats and lunch options available. The food hall is considered a perfect spot to take a break and people-watch. Selfridges is praised for providing an experience beyond just shopping, creating memories for visitors. The store is known for its innovative displays, grand architecture, and extensive selection of luxury goods, offering a visually stunning shopping experience. The Christmas decorations are particularly noteworthy, creating a wonderland atmosphere. The store is well-maintained and clean, contributing to a pleasant shopping experience. The location on Oxford Street is ideal, surrounded by many other great shopping stores. Several reviewers recommend Selfridges as a must-stop destination in London, even for those who just want to browse. The store's wide selection ensures something for everyone, regardless of budget. Selfridges is also recognized for its unique offerings, such as the Jellycat section, described as extensive and charmingly displayed. Additionally, the store offers VAT refunds for tourists, making purchases more appealing. Selfridges stands out as a one-stop shop for everything you could ever need, with helpful staff ready to assist. The store's commitment to creating a welcoming and imaginative space makes it more than just a shop but a social center and creative playground. Some reviewers highlight the excellent service provided by staff, such as the Chanel sales assistant who offered exceptional care and assistance. The store is also praised for its attention to detail and immaculate presentation. While some reviewers note that the store can be pricey, the overall experience and quality justify the cost. One reviewer mentioned the Brasserie of Light as a stunning dining destination within Selfridges, offering a stylish meal with excellent service. The Christmas shop is another highlight, offering unique and fun items. The high ceilings and good air conditioning contribute to a comfortable shopping environment, even with a high volume of visitors.
A synthesis of third-party reviews supplied by Mindtrip travel index. Not written by Breaks.
Getting there
| Mon | 10:00 - 22:00 |
|---|---|
| Tue | 10:00 - 22:00 |
| Wed | 10:00 - 22:00 |
| Thu | 10:00 - 22:00 |
| Fri | 10:00 - 22:00 |
| Sat | 10:00 - 22:00 |
| Sun | 11:30 - 18:00 |
Against the neighbourhood
Rated 4.5 against a median of 4.5 across the 1,957 places to eat we hold for London, where the most-reviewed is The O2.
Still deciding?
- What are the signature dishes or most popular menu items at Selfridges in London?
- Do I need to make a reservation in advance to dine at the Selfridges restaurant and how can I do so?
- Does Selfridges restaurant cater to specific dietary requirements, such as vegetarian or gluten-free options?
- What is the dining atmosphere like at the Selfridges restaurant and what should I expect from the setting?
- Are there notable attractions or shops within Selfridges or nearby that I could visit before or after dining?
Where this comes from
Venue records are drawn from the Mindtrip travel index, which aggregates place data and review signals from Google Places, Tripadvisor and booking providers. Ratings are reproduced per source rather than merged into a single number. Distances to nearby venues are computed here as great-circle distances between the published coordinates, not walking or driving routes. Comparison figures are medians computed across the venues we hold for the same neighbourhood or city.
Source: Mindtrip travel index, captured 2026-08-21.
What this page cannot tell you
- Descriptions and review summaries are supplied by the source index and are reproduced as published; they are not independently verified by Breaks.
- Ratings and review counts are point-in-time snapshots and drift constantly. Check the venue's own site or the rating provider for the current figure.
- Opening hours change seasonally and at short notice. Confirm with the venue before travelling.
- Category labels come from the source index and are occasionally wrong — a venue may be filed under a type that does not match how it trades.
- Straight-line distances understate real walking distance, especially where a river or railway sits between two points.