Selfridges, located on Oxford Street in London, is known for its grand architecture and innovative displays. The department store offers a wide selection of luxury goods, spanning fashion, beauty, technology, and gourmet food. The store is designed to provide a visually stunning experience. The food hall features diverse culinary options. With its helpful staff, Selfridges is a destination for shopping, dining, and enjoying a stylish day out.
What visitors single out
Liked
- Convenient Location and Services Located on Oxford Street, Selfridges is easily accessible and offers services like VAT refunds for tourists, adding value to the shopping experience.
- Exceptional Food Hall The food hall is a highlight, offering a wide variety of cuisines and high-quality dishes, making it a perfect spot for a meal or treat.
- Extensive Brand Selection Selfridges offers an impressive array of luxury and high-street brands all under one roof, providing a diverse shopping experience for various styles and budgets.
- Helpful and Friendly Staff The staff are consistently described as friendly, helpful, and knowledgeable, enhancing the overall shopping experience.
- Stylish and Lively Atmosphere The store boasts a beautifully designed interior with a vibrant atmosphere, often featuring creative displays and art installations.
Criticised
- Can Be Very Crowded Selfridges can get extremely busy, especially in popular areas like the toy section, potentially leading to long queues and a less enjoyable experience.
- High Prices Many items, especially from luxury brands, are expensive, which may not be suitable for shoppers on a budget.
- Inconsistent Food Quality While the food hall offers many choices, the quality of specific items, like the salt beef sandwich, can be inconsistent and may not always meet expectations.
- Limited Seating in Food Areas The food areas may lack sufficient seating, making it challenging to eat in, especially during peak hours.
- Overly Salty Food Some reviewers have found the food, particularly the salt beef, to be overly salty, which can be off-putting and lead to excessive thirst.
The longer read
Selfridges is a popular, large, and beautifully designed department store on Oxford Street in London, offering a wide selection of luxury and high-street brands, cosmetics, and items from around the world all under one roof. Many reviewers found it to be a must-visit destination and a highlight of their trip to London, offering an experience beyond just shopping. Several reviewers compare it favorably to Harrods, citing its user-friendly layout. The store is known for being lively and stylish without being overwhelming. First-time visitors should allocate significant time to explore the entire store.
The food hall is a particular highlight, with a great variety of high-quality choices from different cuisines. While the salt beef sandwich received mixed reviews, with one reviewer noting a decline in quality, most others praise the food hall. A few reviewers recommend visiting just to experience the food even if the rest of the store is outside their budget.
The staff are frequently described as friendly and helpful, with several reviewers specifically mentioning exceptional service from individual employees, like Jasmine in the Dior shoe department and Thomas at the Fendi stand. One reviewer highlighted the thoughtful service provided by a Chanel sales assistant who offered a plain tote bag to protect their purchase on public transport.
Selfridges is known for its unique displays, pop-up events, and art installations, contributing to a vibrant atmosphere. The store also caters to tourists by offering VAT refunds.
One popular section within Selfridges is the toy department, particularly the Jellycat concession. It can be quite busy, especially for trending items. The checkout staff at the Jellycat concession sometimes pack the toys like takeaway food, adding to the fun experience. The store is known for carrying SNS aesthetic toys and new brands that are hard to find elsewhere.
While some reviewers found the prices to be high, particularly for clothing, most feel the experience and variety justify a visit, even if only for browsing or enjoying the food hall. The location on Oxford Street is convenient, though some reviewers noted that the food hall could use more seating. Overall, Selfridges is highly recommended for shopping, dining, and experiencing a stylish break in London.
A synthesis of published third-party reviews. Not written by Breaks.
Getting there
| Mon | 10:00 - 22:00 |
|---|---|
| Tue | 10:00 - 22:00 |
| Wed | 10:00 - 22:00 |
| Thu | 10:00 - 22:00 |
| Fri | 10:00 - 22:00 |
| Sat | 10:00 - 22:00 |
| Sun | 11:30 - 18:00 |
Against the neighbourhood
Rated 4.5 against a median of 4.5 across the 25 venues we hold for Mayfair, and the most-reviewed of them.
Still deciding?
- What unique features or attractions does Selfridges offer compared to other London department stores?
- When is the best time to visit Selfridges for a less crowded and enjoyable experience?
- What types of products and brands can visitors find at Selfridges in London?
- What dining options are available within Selfridges for visitors looking to eat or relax?
- Does Selfridges host any seasonal events, exhibitions, or promotions worth planning around?
What this page cannot tell you
- Descriptions and review summaries are supplied by the source index and are reproduced as published; they are not independently verified by Breaks.
- Ratings and review counts are point-in-time snapshots and drift constantly. Check the venue's own site or the rating provider for the current figure.
- Opening hours change seasonally and at short notice. Confirm with the venue before travelling.
- Category labels come from the source index and are occasionally wrong — a venue may be filed under a type that does not match how it trades.
- Straight-line distances understate real walking distance, especially where a river or railway sits between two points.