London Bloomsbury Square Hotel by IHG is set in a historic building, offering modern accommodations in a prime central London location. The hotel features well-appointed rooms, equipped with contemporary amenities for a comfortable stay. Guests can enjoy the proximity to cultural landmarks like the British Museum and the vibrant streets of Bloomsbury. The hotel provides various services, including a restaurant and fitness facilities, catering to both leisure and business travelers. With its blend of elegance and convenience, it stands as a favorable choice for visitors exploring the heart of London.
What each source says
Bar length is review volume, so you can see how much weight sits behind each score. Captured 2026-08-26.
What visitors single out
Liked
- Comfortable Rooms Many guests report that the beds are extremely comfortable and the rooms are kept clean. Recently renovated rooms are especially well-regarded for their modern feel and quality furnishings.
- Effective Climate Control Multiple guests appreciate the hotel's air conditioning system, which provides significant comfort during London's warmer days. This is frequently cited as a major plus compared to older properties in the city.
- Exceptional Staff Guests consistently praise the hotel team for being professional, warm, and highly accommodating. Many reviewers specifically highlight the helpfulness of the reception and service staff in resolving issues and providing local tips.
- High-Quality Breakfast The included breakfast buffet is frequently described as delicious and extensive. It offers a wide variety of fresh hot and cold options, making it a reliable and convenient way to start the day.
- Prime Location The hotel is ideally situated near the Russell Square tube station, offering excellent connectivity. It is within comfortable walking distance of the British Museum, West End theaters, and numerous local dining options.
Criticised
- Compact Room Size A common complaint is that standard rooms can feel cramped, particularly for travelers with large luggage. The bathrooms in these smaller rooms are often described as tight and difficult to navigate.
- Inconsistent Housekeeping There are recurring reports of inconsistent cleaning standards, such as missed trash removal or incomplete bathroom restocking. Some guests have also reported issues with rooms not being fully prepared upon arrival.
- Lack of In-Room Amenities Many guests are disappointed by the lack of basic amenities like mini-fridges, tea-making facilities, or power outlets near the bed. The absence of these conveniences can be frustrating for modern travelers.
- Noise Issues Some rooms, especially those near busy streets, ventilation units, or the front entrance, experience significant noise disturbances. This can impact sleep quality for guests sensitive to sound.
- Varying Room Quality While some guests stay in beautifully renovated rooms, others report being assigned dated units. Complaints about chipped furniture, worn carpets, or aging bathroom fixtures indicate inconsistent maintenance across the property.
The longer read
The London Bloomsbury Square Hotel is consistently praised for its exceptional location, making it a highly convenient base for travelers. Situated just steps from Russell Square tube station and within walking distance of the British Museum, Euston, and St. Pancras stations, it provides easy access to the best of London's tourist attractions and transit hubs. Guests frequently highlight the high quality of the breakfast buffet, which offers a wide variety of options and is considered a great value. The staff receive widespread acclaim for being professional, warm, and exceptionally helpful, often going above and beyond to assist with luggage, local directions, and booking concerns.
While the service and location are standout features, the physical accommodations can be hit-or-miss depending on the specific room. Many guests report that standard rooms are quite compact, and travelers with significant luggage may find the space tight. Some visitors noted that while many rooms are modern and well-kept, certain areas of the hotel feel "tired" or dated, citing issues like worn furniture, minor maintenance quirks, or less-than-perfect soundproofing. Consequently, light sleepers might occasionally experience noise from corridors or external surroundings.
Ultimately, this hotel functions best as a clean, reliable, and functional "no-frills" launchpad rather than a luxury destination. It is well-suited for those who prioritize location and friendly service over opulent space. To maximize comfort, consider requesting a recently renovated room or a quiet floor in advance. Despite the variable age of the room stock, the property remains a highly recommended choice for those seeking a safe, central, and professionally managed environment in the heart of Bloomsbury.
A synthesis of published third-party reviews. Not written by Breaks.
Getting there
- Phone
- +44 (20) 79236614
- Website
- ihg.com/holidayinn/hotels/gb/en/london/lonbl/hoteldetail?cm_mmc=GoogleMaps-_-HI-_-GB-_-LONBL
- Check in
- 15:00 · out 11:00
Facilities
- 24 Hours
- Accessible
- Air Conditioning
- Bar
- Cafe
- Family Rooms
- Heating
- Housekeeping
- Internet
- Ironing
- Kitchenware
- Laundry
- Non Smoking Rooms
- Outdoor Furniture
- Restaurant
- Room Service
Against the neighbourhood
Rated 4.1 against a median of 3.9 across the 36 venues we hold for Bloomsbury, where the most-reviewed is President Hotel.
Booking
Still deciding?
- What contemporary amenities are provided in each guest room?
- Which cultural landmarks and sights are within walking distance of the hotel?
- What public transport links are most convenient for reaching the hotel from major London airports?
- Does the hotel offer on‑site dining or bar options, and what are the typical cuisine styles?
- What meeting rooms or business services does the hotel provide for corporate travelers?
What this page cannot tell you
- Descriptions and review summaries are supplied by the source index and are reproduced as published; they are not independently verified by Breaks.
- Ratings and review counts are point-in-time snapshots and drift constantly. Check the venue's own site or the rating provider for the current figure.
- Opening hours change seasonally and at short notice. Confirm with the venue before travelling.
- Category labels come from the source index and are occasionally wrong — a venue may be filed under a type that does not match how it trades.
- Straight-line distances understate real walking distance, especially where a river or railway sits between two points.