Apex City Of London Hotel is a contemporary hotel located in the heart of the city, just a stone's throw from iconic landmarks like the Tower of London and Tower Bridge. It features modern accommodations with stylish decor, equipped with amenities such as complimentary Wi-Fi and flat-screen TVs. Guests can also enjoy on-site dining options, including a restaurant offering a range of British and international dishes. The hotel is ideal for both business and leisure travelers, with facilities like a fitness center and meeting rooms available.
What each source says
Bar length is review volume, so you can see how much weight sits behind each score. Captured 2026-08-26.
What visitors single out
Liked
- Excellent Breakfast The breakfast experience is highly regarded for its wide selection, fresh ingredients, and professional service, making it a standout feature that many guests strongly recommend including with their booking.
- Exceptional Service Guests frequently highlight the incredibly friendly, professional, and attentive staff who consistently go above and beyond to assist with recommendations, luggage, and special celebrations, ensuring a warm and personalized guest experience.
- High-Quality Rooms Rooms are modern, spacious, and spotlessly clean, featuring thoughtful amenities like Nespresso machines, bathrobes, and complimentary snacks, which add a distinct layer of comfort and value to every stay.
- Prime Location Located steps from Tower Hill Underground and the Tower of London, this hotel provides easy access to major transport links and iconic attractions, making it an ideal base for exploring the city.
- Well-Appointed Bathrooms Many rooms feature spacious bathrooms equipped with both a large, separate walk-in shower and a deep bathtub, providing a relaxing, spa-like experience that frequently exceeds typical city hotel standards.
Criticised
- Climate Control Issues A recurring concern is the centrally controlled air conditioning, which often leaves rooms feeling stuffy, hot, or uncomfortably cold without allowing guests to effectively adjust the temperature to their preference.
- Firm Mattresses A notable number of guests find the hotel mattresses significantly too firm or hard for their personal liking, leading to repeated complaints about discomfort and poor sleep quality.
- Maintenance Inconsistencies While generally modern, some areas of the hotel show signs of wear, such as stained carpets, occasional malfunctioning elevators, or minor plumbing glitches, indicating a need for more diligent upkeep.
- Noise and Soundproofing Some guests report thin walls and noise issues, including street traffic, hallway disturbances, or plumbing sounds, which can impact sleep quality for those sensitive to ambient sound.
- Service Efficiency Variances While staff are widely praised for kindness, some guests report slow or inefficient service in the bar and restaurant, and occasional delays with check-in processes, reflecting inconsistency in operational speed.
The longer read
The Apex City of London Hotel is widely praised for its prime location near the Tower of London and Tower Bridge, making it an excellent base for tourists and business travelers alike. Guests frequently highlight the hotel's convenience, noting it is just a short, safe walk from the Tower Hill Underground station, which provides easy transit access to the rest of the city. While centrally located, many reviewers appreciate the quiet atmosphere of the immediate neighborhood, which allows for restful sleep, a rarity in central London. The hotel's interior is described as modern and clean, with a welcoming environment that many repeat guests consider their home away from home.
The standout feature of this property is undoubtedly the service; dozens of reviews commend the front desk and restaurant staff for their professionalism, friendliness, and willingness to go the extra mile. Guests often feel genuinely welcomed, citing specific instances where staff arranged early check-ins, provided room upgrades for special occasions, or offered thoughtful local tips. The rooms are generally described as spacious by London standards, featuring comfortable bedding, large bathrooms often equipped with separate baths and showers, and delightful extra touches like complimentary snacks, bottled water, and a signature rubber duck. However, some guests note that while rooms are clean, certain areas are beginning to show signs of age, such as worn carpets or minor maintenance needs.
Dining at the on-site restaurant, The Lampery, is highly recommended, with many guests describing the breakfast spread as exceptional and well worth the added cost. While most experiences are positive, some reviewers have encountered inconsistencies, such as slow service during peak times or issues with the air conditioning system, which some found difficult to adjust or prone to resetting. Technology in the rooms receives mixed feedback; while the facilities are adequate, a subset of travelers mentioned a desire for more conveniently placed electrical outlets, USB ports, and occasional issues with WiFi reliability. Despite these minor frustrations, the overall consensus is that the Apex provides a high-quality, reliable, and comfortable stay, particularly for those prioritizing location and friendly service.
A synthesis of published third-party reviews. Not written by Breaks.
Getting there
- Phone
- 02077022020
- Website
- apexhotels.co.uk
- Check in
- 15:00 · out 11:00
| Mon | 24 Hours |
|---|---|
| Tue | 24 Hours |
| Wed | 24 Hours |
| Thu | 24 Hours |
| Fri | 24 Hours |
| Sat | 24 Hours |
| Sun | 24 Hours |
Facilities
- 24 Hours
- Accepts Credit Cards
- Accessible
- Air Conditioning
- Bar
- Concierge
- Electric Kettle
- Family Rooms
- Gym
- Heating
- Housekeeping
- Internet
- Laundry
- Non Smoking Rooms
- Radio
- Restaurant
Against the neighbourhood
Rated 4.6 against a median of 4.5 across the 24 venues we hold for Tower Hill, where the most-reviewed is The Tower Hotel.
Booking
What this page cannot tell you
- Descriptions and review summaries are supplied by the source index and are reproduced as published; they are not independently verified by Breaks.
- Ratings and review counts are point-in-time snapshots and drift constantly. Check the venue's own site or the rating provider for the current figure.
- Opening hours change seasonally and at short notice. Confirm with the venue before travelling.
- Category labels come from the source index and are occasionally wrong — a venue may be filed under a type that does not match how it trades.
- Straight-line distances understate real walking distance, especially where a river or railway sits between two points.